Jesse entered the radon testing and mitigation services through his family in the spring of 2014. Jesse said, “I was working for my cousins at Greenway Excavating and running my party bus business struggling to make ends meet. My father was part-owner of Well Groomed Lawns with his younger brother Jim. Both of us were not crazy about what we were doing for a living.” A relative of Jesse recommended that they should look into radon mitigation as a way to enter a growing field in the real estate market.
Jesse and his father decided to look into radon mitigation. After taking an education course sponsored by the owner of Inspecta Homes at Edina Realty, they decided to make the jump to start their own radon and mitigation business. Jesse and his father enrolled in radon measurement and mitigation course at the University of Minnesota.
After a year in business, Jesse’s father left the business. Contemplating his next step and taking a major investment into the future success of his business, Jesse hired a business coach. Jesse considers this move as the turning point for American Radon Mitigation. With the help of a business coach, Jesse has more easily been able to convey his mission and method to customers.
Many homeowners learn about radon only when purchasing or selling a home. Radon testing is often done during the home inspection process. If the home testes above 4.0 pCi/L, the buyer often requires the seller to install a radon reduction system. Many sellers will opt for the most inexpensive option, which can cut corners and still leave families at risk.
Speaking on the integrity of his business practices, Jesse explains, “It is something I am just not comfortable doing. If I am going to do a job, I want to do it right and to the best of my ability. Just getting someone below 4 or even 2 pCi/L is not good enough for me.” Jesse continues to work with homeowners who share similar values. Emphasizing the safety and security of homeowners, Jesse prioritizes customer service and care in his business.
Jesse explains, “Every time I am up to my armpit with my arm under a concrete floor, in a dirty crawl space or a 130-degree attic, I think to myself, ‘How can I make this system work better for the family that has trusted me to do so?’ I believe this is what sets American Radon apart from its competition and what has led to its newfound success.”